SPIN is a great training or teaching tool. There are
many different concepts in this that can be applied to life as well as a tool
to be used for management. The four main concepts in this video that strike me
as the most important are:
1. Understanding the
motivations of people can help you to create a better future and to capitalize
on people’s true potential.
2. How events can trigger
other events is important to understand, sometimes in life and in managing you
need to look at how a decision will affect future outcomes and decisions.
3. Sometimes what seems
to be a negative event for most, can be a positive catalyst for someone else.
Utilize this to turn a negative into an opportunity.
4. Symbiosis, sometimes
many different people possess something that others need and that if they
contribute to each other, then the whole becomes greater than the sum of the
parts. It is not a zero-sum game, everyone can win.
At first, the spin master
tries to move the basketball into different trajectories without taking the
individuals into account. This ends up causing more tragedy than before when he
didn’t intervene. When he gets frustrated, he concentrates on the people. When
he does, he is able to see their differences in background, their motivations
and what wavelength they are on at this moment. At this point he moves the ball
to the older man realizing that it may give him what he needs, a glimpse of his
youth. When the old man dribbles the ball it gives the dancer the rhythm that
he needs to be inspired. When he begins to dance, the little girl is captivated
and walks through the gang members which makes them think about the future and
how maybe this rivalry is unnecessary. As one of the gang members walks away he
causes the bicyclist to swerve and knock the sandwich out of the businessman’s
hand which startles the guy walking while talking on his cell phone. A dog runs
to the sandwich, and the dog owner walks over to get her dog and ends up
meeting the guys who had been on his phone. The older woman in the wheelchair,
inspired by the older man dribbling the ball stands up and begins to dance with
the older man. The drug dealer having witnessed this beauty around him looks at
his money and realizes that he should give it all to the dancer / philosophy
major. At the end the little girl ends up dropping her doll and the head breaks
off. The spin master at first is about to leave anyway as it doesn’t seem that
bad, but he seems to contemplate all of the potential future consequences of
his inaction and finally decides to intervene. This is also a great example of
taking the extra time to get something done right.
It is important to note
that the ball moving towards anyone else was a negative event that would end in
tragedy. When he looked at the differences in the individuals and their
motivations, he was able to see what each person was seeking or needed at that
moment in time. He is able to look ahead multiple steps to see how one thing
can affect another. This is important to take into account for decisions in
life and in management. The ball that falls out of the bag can be viewed as a
negative event, but he is able to capitalize on the fact that this event is a positive
to the older man. We see this all the time in our lives as something that seems
negative is a positive to someone else. A snowy day is a burden to a commuter,
but gets a skier excited. A drop in oil prices can cut profits in certain
companies while increasing profit in others. It’s important to look at events
more thoroughly so that we can see if there is an opportunity embedded in it.
The spin master was able to create a symbiotic environment where everyone
seemed to gain something from each other and all of them end up happier than
they were previously. Each person had something that the others needed but if
the events were slightly different, then nobody would have been rewarded. He
was able to look into what motivated each person and see how the attributes of
others could be used to help everyone. This is an excellent example of the
complex interactions of people and variables in our lives. Having a better
understanding of these events and the motivations, differences and mindset of
those around us can help us navigate through and manage an increasingly complex
world. (Richard Didonato)
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