We think walking in and around town can often be a smart choice. No timetables to keep to, no journey delays, no overcrowding, healthy, green, free, direct, access to services (and sunlight!) en route.
We don’t in any way pretend that you can substitute walking for all the urban car/bus/taxi/tube trips you make. We do, however, want to at least help you make more informed decisions about whether you choose to walk for all, or part, of any given journey.
So that’s what motivates us, and we hope will motivate you.