Thursday, April 09, 2015

Póntelo, pónselo. (Put it on)

This was the first ever State-sponsored, safe sex advert in Spanish history.  It was launched 25 years ago and was awarded up to seven international prizes for Best Advertising Campaign for sexual responsibility  At the time, the CONCAPA (Confederación Católica de Padres de Alumnos) censored it claiming that it "promoted promiscuity" and recommending abstinence, and the advert had to be withdrawn from TVE. Nowadays the number of unwanted pregnancies and sexually-transmitted diseases is dramatically high in Spain. PLAY SAFE! Put it on!

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