Tuesday, May 10, 2022

Yes, Europe is in danger. It always is.

By CAROLINE DE GRUYTER

The New York Times, Tuesday, May 3, 2022

BRUSSELS — In July 2020, along with European officials and experts, I was asked to take part in a policy game. Convened by a German think tank, we were asked to play out what would happen if either Matteo Salvini or Marine Le Pen, the far-right leaders in Italy and France, came to power. We spent a few hours frenziedly debating how the European Union would respond to each occurrence. Of one thing we were sure: It would be a disaster.

Neither scenario, of course, materialized. In Italy, Mario Draghi is prime minister and Mr. Salvini is sliding in the polls. In France, President Emmanuel Macron defeated Ms. Le Pen to win re-election. On the same day, Slovenia’s right-wing prime minister, an admirer of Donald Trump, lost too. It was a good few hours for Europe.

That’s about as long as it lasted. In Brussels and other European capitals, relief turned quickly to angst. The French parliamentary elections in June, in which Mr. Macron could lose his majority and be forced into awkward compromises with the far right or the radical left, are the new worry. Prime Minister Viktor Orban of Hungary, after securing re-election in early April, remains a disruptive presence on the scene. And Russia’s war in Ukraine grinds on.

Such anxiety is common in Europe. Many people seem to think that the European Union, which in different forms has provided Europeans with prosperity and peace since the 1950s, is always on the cusp of ruin. The past decade — encompassing a debt crisis, a refugee crisis, Brexit, the rise of the far right and, not least, the pandemic — has set off regular cries about the coming end of the union. And yet, despite everything, it endures. In a world of war and calamity, it needs to pull together even more.

The European Union’s solidity is perhaps its greatest asset. But it can’t rely on institutional stability alone. Europe is a dangerous place again. As a former prime minister of Sweden, Carl Bildt, once said, the union used to be surrounded by friends, but now it is surrounded by fire. Some neighbors are actively trying to undermine the union and destroy all that Europe stands for — with the war in Ukraine the latest terrifying example. In the face of such peril, which threatens to return the continent to barbarism, the case for binding together more tightly is all the more compelling.

Fortunately, Europeans have gotten to know one another better in recent times. During the debt crisis a decade ago, people across the continent watched heated debates in Greece’s Parliament. The fate of the country, bound to painful economic reforms, resonated far beyond its borders. Europeans likewise take great interest in Poland and Hungary curbing the independence of their judiciaries and press, and want the rule of law to be respected in member states.

Russia’s brutal war in Ukraine, and China’s growing economic and political coercion, have brought Europeans together even more. They realize they cannot weather these storms alone: Feeling their way of life is on the line, their reflex is to stick together. They may still not be very happy with the European Union — the way it works, the kinds of compromises it relies on — but they are certainly happier in it.

Such common feeling is of a piece with the union’s structure. The European Union has a federal, statelike construction that should be strong enough to defend common European interests in the face of geopolitical adversity. It has an executive (the Commission), a Parliament representing citizens, a senate representing states (the Council), an independent court of justice, a central bank and even a common border guard. This sturdy federal architecture is the bedrock of Europe’s stability.

In practice, however, it’s not like the federal structures in America or Germany. In Brussels, the de facto capital of the union, member states make most of the decisions. When European heads of state and government meet, they do so as national leaders. They are elected to act in the interests not of Europe but of their own nations. Whatever the issue at hand, they sit down, put their national concerns on the table and start bargaining. In the end, each will find some of its demands in the eventual compromise.

The system certainly has its advantages. It more or less guarantees national ownership of European decision-making; every member recognizes its fingerprints on the final agreement. This sense of ownership helps to explain why the union has survived so many crises in recent years: Member states have invested in it, depend on it and, crucially, want it to survive. But the downside to this approach is that by seeking consensus on almost every issue, Europe becomes as strong only as its weakest link. Leaders regularly make half-baked decisions because some countries refuse to go further, with results that do not always meet Europe’s real needs.

Examples are legion. Hungary, for instance, has blocked several foreign policy statements against Russia or China that all other member states agreed on. Poland, for its part, has single-handedly diluted Europe’s climate goals. And before the presidential elections in France, the government there delayed a decision on a European oil embargo against Russia, fearing the resulting rise of energy prices could favor Ms. Le Pen in her campaign against Mr. Macron. Often, Europe is the plaything of member states seeking to promote their own narrow interests. Mr. Macron, however “pro-European,” is no exception.

That’s why elections often cause such headaches. Democracy, to be sure, is Europe’s strength. It is the union’s core value, its beating heart. But democracy is also Europe’s weakness. That’s because the union is not really European: Instead, it involves 27 separate national democracies. If one of them produces a Eurosceptic government, it can endanger the entire European project, which depends on unanimity. The union is effectively held hostage every time elections are held somewhere — hardly a sustainable way to do things.

The French election, Mr. Macron said, was “a referendum on Europe.” The problem with Europe is exactly that: Every election is a referendum about Europe, in every corner of the continent. It would be strange if a state election in Montana or Mississippi risked undoing the Republic or derailing its foreign policy. In Europe, this is normal practice. That’s partly why, despite its success as a global economic powerhouse and a beacon of stability, Europe often lacks confidence and looks vulnerable in the mildest headwind.

Yet this paradox needn’t be permanent. In a world defined by instability, great power competition and rising prices, Europe must look after itself — and it has the means to do so. A phased embargoon Russian oil, likely to be finalized this week, is just a start. In the wake of the war in Ukraine, collective provision of defense and security is also a must, as is an energy union. What’s more, some kind of fiscal union — augmenting the current monetary union — might also be necessary, to coordinate the serious investments needed to shore up Europe’s resilience. Recognizing the need for bolstered unity, a group of European intellectuals last week even called for a United States of Europe.

I’m not sure the union will ever come to that. But it would be nice if at the policy game in Berlin this year, instead of fretting over worst-case scenarios, we could perhaps let ourselves imagine a bolder, stronger European Union. If we could all allow Europe to stand a little more on its own feet, it would make a world of difference.

Sunday, May 08, 2022

BITTE LACHEN / PLEASE CRY

Barbara Kruger

Bitte Lachen / Please Cry

29.04.2022 to 28.08.2022 
Neue Nationalgalerie, Berlin


The Neue Nationalgalerie presents Barbara Kruger's first institutional solo exhibition in Berlin. The American conceptual artist has developed a site-specific text installation for the Neue Nationalgalerie’s upper-level exhibition hall, making use of the entire space. The work seeks to engage visitors in public discussion about political and social topics.

In an expansive text installation, Barbara Kruger combines her own texts with quotes by three authors ‒ George Orwell, James Baldwin and Walter Benjamin ‒ whose writings each address major political issues: the violence of totalitarian states, the mechanisms behind societal discrimination and the dangers of biased historiography.

Through the stark graphic impact of her texts, reduced to just three colours (black, white and red), Kruger succeeds in introducing her own artistic language into Mies van der Rohe’s massive building. Aside from the topicality of the texts and their subject matter, the invitation extended to Barbara Kruger to develop this work also pays homage to her outstanding artistic contributions, whose feminist and political approaches have strongly influenced the art of the late 20th and early 21st centuries.

State and Totalitarianism

At the centre is a sentence borrowed from Orwell’s book 1984: "If you want a picture of the future, imagine a boot stamping on a human face ‒ forever."

This nightmarish vision of a totalitarian state originated from Orwell, directly following the Second World War. The statement was intended as a reckoning and reflection on the National Socialist dictatorship in Germany. In his novel 1984, Orwell issued a universal and timeless warning to society to question and criticise any form of state violence and control. By citing this well-known quote, Barbara Kruger also recalls the universal dangers that can arise at any time from repressive structures and nations. Given the current war in Europe, this warning about violence brought about by a totalitarian state seems all the more prescient.

Consumerism and Affirmation

The literary quotes are accompanied by short texts written by the artist that have been adopted from social media news. They address visitors directly and refer to the discrepancies between self-perception and self-alienation, for instance, “Please cry” or “Is that all there is?”. In contrast to Mies van der Rohe’s classical and austere architecture, Kruger employs her own distinctive aesthetic while fundamentally questioning the consumer-oriented, uncritical ways of life that characterise many of today’s societies.

The Artist Barbara Kruger

Barbara Kruger (b. 1945) has been known since the 1970s for her large-scale graphic works featuring sharply worded statements or short texts, which she uses to examine and interrogate common social stereotypes from a feminist and consumerism-critical perspective. She addresses how images and ideas are circulated and perceived today.



Monday, May 02, 2022

Heartstopper_series

The story of two British teens, Nick Nelson and Charlie Spring, at an all-boys grammar school. Charlie, a high-strung, openly gay overthinker, and Nick, a cheerful, soft-hearted rugby player, one day are made to sit together in class. Their friendship quickly becomes something more for Charlie, but he initially does not believe he has a chance with Nick. But love works in surprising ways, and Nick is more interested in Charlie than either of them realized. Based on Alice Oseman's bestselling graphic novel series Heartstopper. Eight 25-minute episodes on Netflix. (UK, 2022) You will want to binge-watch it in one sitting. Tenderness is the word. A must-see, feel-good story.

Sunday, April 24, 2022

Fulfillment: Winning and Losing in One-Click America


Tuesday, April 19, 2022

PUTIN MY PUTAIN


American artist Ryan Mendoza playing cunningly with words and sounds in his wall-to-wall, pro-Ukraine piece "PUTIN MY PUTAIN", on display at Naples' Spazio NEA. 

Sunday, March 20, 2022

The Western mind no longer understands Putin

By JOHN GRAY

A world torn apart: a woman stands outside her home following
a rocket attack in Kyiv, Ukraine. Photo: Emilio Morenatti/AP
The New Statesman, 2 March 2022

The belief that liberalism will inevitably prevail is an illusion that Europe must abandon if it is to win a war of his creation.


Vladimir Putin’s second invasion of Ukraine in eight years is seen by many in the West as an act of madness, the last throw of an ageing and increasingly irrational dictator. Raining down destruction on Ukraine’s cities can only end in downfall for him and disaster for Russia. The effect has been to unite the West in a way unseen for decades. Putin’s aggression will backfire, leaving Russia a pariah state on the wrong side of history.

The West does seem to be acting in a much more coordinated fashion. Western countries are supplying ammunition and arms, anti-tank and anti-air weapons and medical aid to Ukraine. Leaders once sympathetic to Putin, such as Victor Orbán in Hungary, have aligned themselves against him. But on their side there is no clear strategy or realistic endgame in view. The assumption is that Putin will be toppled, but escalating sanctions could prove ineffective or self-defeating. The most coherent objective that can be detected in the West’s response – a reversion to the status quo before the invasion – is impossible. History has moved on.

However this war develops, it marks a breakdown in the international system comparable with the end of the first era of globalisation in 1914. It is telling that the abstention of China, a far more powerful autocracy, in the UN vote condemning the invasion has been hailed as a victory for the West. India and the United Arab Emirates also abstained. The liberal order is dead and buried.

The adage that Russia is “Upper Volta with nukes”, which Joe Biden repeated in June 2021 when arriving in Geneva for talks with Putin, underestimated Russia’s capacity to sow chaos. As Putin has reminded us, it remains a fully operational nuclear state. But he has many other, less apocalyptic weapons at his disposal. As well as its grip on European energy supplies, Russia is the world’s largest wheat exporter and a key supplier of strategic metals. This gives it a formidable power to retaliate against sanctions. If Putin was to stop the flow of gas into Europe, the continent and the world would be plunged into recession and inflation would spiral out of control.

Isolating Russia means accelerating the break-up of world markets. Last weekend the EU, the US, the UK and other countries agreed to expel some Russian banks from Swift, the messaging system that enables cross-border transfers. The full details are not yet known, but it may be significant that the scheme imposed a selective cut-off. A complete financial embargo, if it could be enforced, would push Russia into using other regional systems, such as that guided by China. The West would be actively promoting a process of deglobalisation.

If Putin’s initial objective was to bring Ukraine back into a Russian sphere of influence, he must have expected to do so relatively quickly. A shock-and-awe blitzkrieg deploying air power and missile attacks on cities, with special forces targeting key facilities and people, would disable Volodymyr Zelensky’s government and allow regime change to be imposed in short order. But Putin’s timetable has not been met. Through its army, popular militias and civil society, Ukraine is resisting valiantly. If Kyiv continues to fight on, Putin may resort to bombing the city into submission, effectively destroying it, as Russian forces did the Chechen capital during the Battle of Grozny from late 1999 to early 2000. Even after such a disaster, Ukrainian partisans could wage a fierce guerrilla war for many years.

A protracted conflict would obviously be risky for Putin, but threatening it could give him a winning hand in his game of force and fear. The West’s worst nightmare – an unending Syrian-style bloodbath in the middle of Europe, with millions of refugees spilling out across the continent – may be his most potent weapon. We have already seen a similar tactic tried in Belarus earlier this year. Looming behind negotiations is the threat of a scorched earth strategy.

There are many who could not have imagined Putin launching a campaign of such brazen barbarity. They must have forgotten the murder of Alexander Litvinenko in London, the attempted murders and the death of a British civilian in Salisbury, the poisoning of Alexei Navalny and the methodical repression that has made Belarus into a Russian colony. They cannot have noticed the parallels between the Russian assault on Ukraine and the invasion of Georgia in 2008, which Putin presented as a peacekeeping operation designed to prevent ethnic cleansing in his proxy state of South Ossetia. They did not grasp that interspersing terror with deceptive diplomacy is Putin’s way of waging war.

A prolonged struggle in Ukraine would not necessarily work to the West’s advantage. Biden has handled the crisis reasonably well. Yet there can be no certainty regarding American policy after the presidential election in November 2024.

The Republicans are divided on whether – or more precisely, how – to continue Donald Trump’s style of politics. When he defends Putin, the influential Fox News host Tucker Carlson speaks for a large and growing section of the American right, who regard the Russian autocrat as an ally in the American culture wars. On 22 February Trump praised Putin’s recognition of the two Donbas pseudo-states as “genius” and described his invading troops as “the strongest peace force I’ve ever seen”. Many in both the main US parties regard Ukraine as a distraction from the challenge posed by China. The US is bound to Europe by Nato, which remains the cornerstone of Western defence. The alliance is strengthening its forces in Poland, the Baltics and elsewhere. But can future presidents be relied on to honour the US’s commitments? If not, Europe could be left to fend for itself.

Many will say this would be no bad thing: Europe has freeloaded on America’s security guarantee for too long. But building an autonomous European defence capacity will take time. France is a serious military power but lacks anything like the logistical, intelligence and high-tech warfare capabilities of the US and its allies. Emmanuel Macron’s project of a European army remains a chimera. Lulled into torpor by the belief that major wars between states belong in the history books, Europe has run down its capacity to engage in conventional warfare. (So, too, has the UK.) While Putin was systematically upgrading Russia’s military forces, Europe was disarming itself.

The fundamental question is whether European states have the will to defend themselves. Aside from Poland, the Baltic states, Scandinavia and the Netherlands, there is room for doubt. Some in the French political classes may have a personal interest in good relations with Russia. François Fillon, the former prime minister and one-time frontrunner in the 2017 presidential election, joined the board of the Russian petrochemical company Sibur in December 2021. In Germany Nord Stream 2 has been paused, not decommissioned. Chancellor Olaf Scholz has announced a raft of measures, including increased defence spending and building up energy reserves, that have rightly been described as a turning point in German foreign policy. Yet Germany is still reliant on Russian gas as a result of Angela Merkel’s policies. The ex-chancellor Gerhard Schröder heads the shareholders’ committee of Nord Stream AG. He is also chairman of the board of the Russian state oil company Rosneft, and in early February was nominated to serve on the board of Gazprom. He has issued statements deploring military conflict in Ukraine, but there is so far no sign of him renouncing these posts.

If Putin’s larger plan is to overturn the post-Cold War settlement in Europe, sections of its elites might not be too discomfited if he succeeds. Against this background, his ruthless gamble does not look so irrational. But could this war nevertheless be his undoing, as so many in the West want to believe?

Certainly, there are risks. Contrary to the stupefying cliché, he does not rule Russia with the authority of a tsar. His power is transactional and precarious. If the invasion stalls, a coup mounted by oligarchs fearful of a costly conflict must be a real possibility. (Ironically, isolating Russia from the world’s financial system could strengthen Putin’s hold over the oligarchs, since it would force them to keep their wealth in the country.) The scale of popular dissent is hard to judge. There have been demonstrations against the war in cities throughout Russia and thousands of protesters have been arrested. Many Russians, on the other hand, consider the West the enemy – a view that could become more widely held if sanctions impoverish the majority.

Putin’s war has torn up the view of history that guided the West for the past 30 years. When Tony Blair told Labour’s party conference in September 2005, “I hear people say we have to stop and debate globalisation. You might as well debate whether autumn should follow summer,” he encapsulated the ruling myth of the age. Across the world thousands of economists nodded sagely. Fervent internationalists cheered the dawn of a universal regime of human rights. But the millennial transformation Blair announced did not come to pass.

In order to see the world clearly, we need to understand the fall of communism. The West misread the forces that overthrew the Soviet state: it was brought down not by intellectual dissent or economic inefficiency, which dogged the system from the start, but by nationalism, religion and working-class revolt. In Russia the trigger for the communist collapse was the failure of Mikhail Gorbachev’s Westernising reform programme. As Alexis de Tocqueville wrote in the 19th century, “the most dangerous time for a bad government is when it starts to reform itself”. Positioned ambivalently between Europe and Asia, Russia was never going to become a facsimile of the West.

The triumph of liberalism was a mirage. There were wars in the Gulf, the Balkans, the Caucasus and the Middle East. Many were wars of resources or religion – types of violent conflict that were supposed to be fading away. The war in Ukraine continues this pattern. The role of resources will become apparent as sanctions fail or rebound. The influence of religion will remain obscure or incredible for most in the West. Some have noted Putin citing Ivan Ilyin, a 19th-century émigré Orthodox theologian and supporter of the White armies in the Russian Civil War, as one of his favourite writers. Not many noticed when last August Tass reported that Putin’s Mephistophelian foreign minister, Sergei Lavrov, had denounced the West for backing Ukraine’s church, which in October 2018 split from its Russian counterpart after three centuries of accepting Moscow’s authority. While calling for peace, Patriarch Kirill of Moscow and all Russia has come out in support of Putin. Ukraine is being invaded, it seems, in order to reclaim Kyiv for Holy Russia. Western observers are baffled by the way Putin has invoked Russian spiritual values to justify the bloody conquest on which he seems bent. Some dismiss his profession of faith as a cynical ploy, others diagnose insanity. A few – of whom I am one – suspect his Orthodoxy could be genuine. But while he may hold the fate of Europe in his hands, it is a mistake to focus on him as the sum of all our fears.

Putin is the face of a world the contemporary Western mind does not comprehend. In this world, war remains a permanent part of human experience; lethal struggles over territory and resources can erupt at any time; human beings kill and die for the sake of mystical visions; and saving the victims of tyranny and aggression is often impossible. These are hard truths, to be sure. But the time for pretence and illusion has passed. The enervating dream of a global liberal order must be abandoned, and the reckless disarmament of the past decades reversed. Only then will we be prepared for whatever Putin’s war brings.

Thursday, March 17, 2022

Going to the Cinema (one more time in 2022)

Going to the cinema still remains both a social and a cultural event; there lies part of its magic. Come and see this year's everyone's favourite film, Jane Campion's grandiose masterpiece THE POWER OF THE DOG, in English with Spanish subtitles at the Avenida Cinema, (Marqués de Paradas, 15, opposite the Plaza de Armas Hotel), on Wednesday, March 23rd, 2022, at 5.30pm. We'll meet 30 minutes earlier, at 5pm, outside the cinema. Feel free to bring a friend or a relative along. Tickets are just €3.50 and can also be bought online in advance.

In previous years, these are the 14 films I took my students to see: The Emperor's Club (2003), Star Wars (2004), Love Actually (2005), Brokeback Mountain (2006), The History Boys (2007), Match Point (2008), Invictus (2009), Tamara Drew (2010), The Help (2011), The Angels' Share (2012), Coherence (2014), The Martian (2015) Paterson (2016), and God's Own Country (2017).

PS: Read V.O.:La voz humana beforehand if you want to find out why you want to watch films in the original version.

Tuesday, March 15, 2022

¡NO PASARÁN!

No pasarán: Spanish anti-fascist slogan takes on new significance in Ukraine crisis



New generation of volunteers are answering Ukraine’s call to join war effort, in echo of Spanish civil war.

When the anti-Putin activist Nadezhda Tolokonnikova, a member of the Pussy Riot punk group, was tried for blasphemy in Moscow in 2012, she wore a T-shirt emblazoned with a defiant raised fist and the Spanish slogan “no pasarán”: they shall not pass.

The phrase is associated with the Spanish civil war, which Vladimir Putin’s invasion of Ukraine has made terrifyingly relevant – especially as volunteer fighters from across the world gather to defend the country from his attack.

No pasarán became a slogan for the 35,000 volunteers of the International Brigades who travelled to Spain from more than 80 countries to defend its legal government from fascist-backed aggression. About 2,300 or more set out from Britain and Ireland. Another 2,800 left the US, forming the Abraham Lincoln Battalion – the first racially mixed US military unit led by a Black officer, Oliver Law.

The brigaders chose the right side of history. Both Adolf Hitler and Benito Mussolini sent troops to fight alongside the violent rightwing reactionaries led by Spain’s future dictator, General Francisco Franco. Like Putin, they wanted to demolish democracy across Europe.

In Ukraine, the president, Volodymyr Zelenskiy, also wants a volunteer “foreign legion” to join the war. “This is the beginning of a war against Europe, against European structures, against democracy, against basic human rights, against a global order of law, rules and peaceful coexistence,” he said. “Anyone who wants to join the defence of Ukraine, Europe and the world can come.”

The bad news for Putin is that some are already on their way, abandoning cozy homes and loving families in North and South America, Europe and Asia to fight in a foreign field. Over the past few days, I have been talking to the Canadian paramedic Anthony Walker as he travels through Poland towards Ukraine. The 29-year-old from Toronto is in contact with dozens more people who are also travelling, including military veterans from Canada, the UK and the US.

He has left a “distraught” wife and three children behind and hopes to become an army paramedic. “I guess I’ll spend half my time healing people, and the other half shooting at people,” he told me as he stocked up on supplies at a Polish medical store.

Like many International Brigaders, Walker believes he will be protecting his own family back home from the global spread of Putin’s fascist-style violence if he is not stopped now...

Sunday, March 13, 2022

Extrañas marcas en la investigación

Por ALEX GRIJELMO

Llama la atención la cantidad de empresas españolas involucradas en irregularidades y que tienen su nombre en inglés.


La empresa para la que ha trabajado como comisionista el hermano de la presidenta de la Comunidad de Madrid, Isabel Díaz Ayuso, y que importó mascarillas al principio de la pandemia es propiedad de Daniel Alcázar, amigo de ambos, y se llama Priviet Sportive SL. Desconozco a qué idioma corresponden estas palabras. Priviet parece rusa (al menos, existe en esa lengua, en la que significa “hola”). Y Sportive se traduce como “deportiva” en francés y “juguetón” en inglés. (Yo tampoco le veo relación ninguna a todo eso con la importación de mascarillas).


Al leer esa marca, recordé unas cuantas empresas involucradas en supuestas irregularidades y con nombre ajeno al español. Empezando por Holiday Magic (1972), la primera gran estafa piramidal en España, imitada después por Life Specials (1981); y siguiendo por Time Sport (caso Filesa, del PSOE en 1990) y las tramas denominadas Púnica, Gürtel, o Lezo, con una amplia relación que parece la Bolsa de Londres: Special Events, Orange Market, Formaselect, Swat, The Cell Core, Mobile Geodashboards, Strat Map, Braveheart Management, Rial Green, Welldone, Spinaker 2000, Easy Concept, Good & Better, Helpful Technologies, Open Sport Life Center, Sundry Advices, Creative Team, Technology Consulting y Marketing Quality. Ah, y las tarjetas black.


Desde luego, no todas las empresas españolas con nombre en otra lengua son sospechosas de algo, pero es sospechoso que tantas empresas españolas con nombre en otra lengua acaben siendo sospechosas.


Aquí nadie se pregunta qué quieren decir marcas como Ikea o Carrefour, ni siquiera El Corte Inglés, que, si lo piensas, tampoco da muchas pistas. Sin embargo, algunos empresarios españoles parecen creer que no pueden acudir a los grandes mercados con un hispano nombre, y que han de “internacionalizarlo”. Y enmascaran con palabras extranjeras el origen de lo que ofrecen: productos lácteos de Asturias con denominación francesa, ropa de diseño madrileño con nombre italiano, zapatos de fabricación local y marca anglosajona. (No mencionaré tales empresas españolas, que las hay, y abundantes, para que no compartan ni siquiera este intrascendente texto con las citadas más arriba; pues no guardan relación alguna ni con ellas ni con sus intenciones). A esos empresarios de aquí no les vale, sin ir más lejos, el ejemplo del banco Santander, que salió al mundo con la enseña de la capital cántabra y no parece irle tan mal.


Por su parte, ciertas firmas que se mueven sólo en el mercado interior creen que se convertirán en más prestigiosas si se aprovechan de la habitual asociación de ideas entre el inglés y lo importante, de la cual se deriva la relación entre el español y lo irrelevante: el tantas veces referido complejo de inferioridad, que ayuda poco a la hora de competir.


Estas decisiones nuestras incurren en una cierta forma de impostura dentro de la legalidad. Pero en otros casos, como los señalados más arriba, las malas artes adquieren un grado de superior sospecha. De ese modo, si una marca en otra lengua prestigia y engaña un poco, habrá quien use el mecanismo para engañar de verdad. Quién va a sospechar de un negocio llamado Easy Concept o Technology Consulting.


Toda esa profusión de nombres extraños sugiere que, a la hora de seducir, seducimos mejor en otro idioma, casi siempre en inglés. Porque eso deslumbra y paraliza, transmite un prestigio subliminal y además invita a imaginar que detrás de esa marca de sonido tan prestigioso no va a esconderse nunca un español que sea hermano de la presidenta.

(El País, 11 de marzo de 2022)

Monday, February 28, 2022

Wednesday, January 12, 2022

How You Can Take Action Against Global Warming


REDUCE YOUR IMPACT AT HOME

Most emissions from homes are from the fossil fuels burned to generate electricity and heat. By using energy more efficiently at home, you can reduce your emissions and lower your energy bills by more than 30%. In addition, since agriculture is responsible for about a fifth of the world’s greenhouse gas emissions, you can reduce your emissions simply by watching what you eat. Here’s how.

Replace a regular incandescent light bulb with a compact fluorescent light bulb (cfl)
CFLs use 60% less energy than a regular bulb. This simple switch will save about 300 pounds of carbon dioxide a year. If every family in the U.S. made the switch, we’d reduce carbon dioxide by more than 90 billion pounds!

Move your thermostat down 2° in winter and up 2° in summer
Almost half of the energy we use in our homes goes to heating and cooling. You could save about 2,000 pounds of carbon dioxide a year with this simple adjustment.

Use less hot water
It takes a lot of energy to heat water. You can use less hot water by installing a low flow shower head and washing your clothes in cold or warm water instead of hot.

Use a clothesline instead of a dryer whenever possible
You can save 700 pounds of carbon dioxide when you air dry your clothes for 6 months out of the year.

Turn off electronic devices you’re not using
Simply turning off your television, DVD player, stereo, and computer when you’re not using them will save you thousands of pounds of carbon dioxide a year.

Unplug electronics from the wall when you’re not using them
Even when turned off, things like hairdryers, cell phone chargers and televisions use energy. In fact, the energy used to keep display clocks lit and memory chips working accounts for 5 percent of total domestic energy consumption and spews 18 million tons of carbon into the atmosphere every year!

Only run your dishwasher when there’s a full load and use the energy-saving setting
You can save 100 pounds of carbon dioxide per year.

Be sure you’re recycling at home
You can save 2,400 pounds of carbon dioxide a year by recycling half of the waste your household generates.

Buy recycled paper products
It takes less 70 to 90% less energy to make recycled paper and it prevents the loss of forests worldwide.

Plant a tree
A single tree will absorb one ton of carbon dioxide over its lifetime. Shade provided by trees can also reduce your air conditioning bill by 10 to 15%.

Switch to green power
In many areas, you can switch to energy generated by clean, renewable sources such as wind and solar. The Green Power Network is a good place to start to figure out what’s available in your area.

Buy locally grown and produced foods
The average meal in the United States travels 1,200 miles from the farm to your plate. Buying locally will save fuel and keep money in your community.

Buy fresh foods instead of frozen
Frozen food uses 10 times more energy to produce.

Avoid heavily packaged products
You can save 1,200 pounds of carbon dioxide if you cut down your garbage by 10%.

REDUCE YOUR IMPACT WHILE ON THE MOVE

Reduce the number of miles you drive by walking, biking, carpooling or taking public transport wherever possible
Avoiding just 10 miles of driving every week would eliminate about 500 pounds of carbon dioxide emissions a year!

Start a carpool with your coworkers or classmates
Sharing a ride with someone just 2 days a week will reduce your carbon dioxide emissions by 1,590 pounds a year. eRideShare.com runs a free national service connecting commuters and travelers.

Keep your car tuned up
Regular maintenance helps improve fuel efficiency and reduces emissions. When just 1% of car owners properly maintain their cars, nearly a billion pounds of carbon dioxide are kept out of the atmosphere.

Check your tires weekly to make sure they’re properly inflated
Proper inflation can improve gas mileage by more than 3%. Since every gallon of gasoline saved keeps 20 pounds of carbon dioxide out of the atmosphere, every increase in fuel efficiency makes a difference!

Try car sharing
Need a car but don’t want to buy one? Community car sharing organizations provide access to a car and your membership fee covers gas, maintenance and insurance.

Try telecommuting from home
Telecommuting can help you drastically reduce the number of miles you drive every week.

Fly less
Air travel produces large amounts of emissions, so reducing how much you fly by even one or two trips a year can reduce your emissions significantly.

Friday, November 26, 2021

The Beatles Are Back

In early 1969, John, Paul, George and Ringo worked on a project in London that would result in an amazing performance on a West End rooftop, and some of their most-loved songs. The story is captured in The Beatles: Get Back, a 2021 documentary series directed and produced by Peter Jackson. It covers the making of the Beatles' 1970 album Let It Be, which had the working title of Get Back, and draws from material originally captured for Michael Lindsay-Hogg's 1970 documentary of the album. Originally conceived as a feature film, The Beatles: Get Back consists of three episodes with runtimes between two and three hours each, resulting in a total runtime of nearly eight hours of material.

Jackson characterised The Beatles: Get Back as "a documentary about a documentary". Commentators have described it as challenging longtime beliefs that the making of Let It Be was marked entirely by tensions between the Beatles, showing a more upbeat side of the production. It is premiering on Disney+ consecutively on 25, 26 and 27 November 2021.