The Dutch charity organization Mensen in Nood (People in Need) hits the streets with this remarkable advertising campaign. People in need are posing with the typical attributes of consumer culture, goods that some of us consider important and necessary. The price of a designer handbag (€32) is compared with the price of a whole week of food (€4). The price a pint of beer (€4.50) with the price of 50 liters of fresh, clean water (€1.50). Sunglasses cost 24 euros while access to water is €8. The pictures were taken by Swedish fashion photographer Carl Stolz.
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